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June 05, 2019
A sustainable lifestyle means more than just tightening the taps, going off plastic or taking to the streets on earth day. The evolution of technology has made it possible to engage with greener solutions for a better tomorrow. The fitness space is no different.
The green movement is gaining traction world wide. Sustainability is becoming a central ethos, embraced across all commercial sectors; fitness included. Not only has it become hard to ignore climate change, the plight of our planet’s fauna and flora and the carbon economy, but green solutions have a clear impact on business’s bottom line.
Going green differentiates you from the competition. It caters to the growing number of loyal consumers that are looking to the wellbeing of the planet to make purchasing decisions. Companies that therefore align themselves with green initiatives, as well as developing trends that incorporate healthier daily habits, are fast becoming innovators and influencers.
Eco-friendly gyms and fitness centres are starting to dot the fitness landscape. Recent studies have indicated that as much as 63% of consumers prefer a gym that uses eco-friendly equipment, stemming from the feeling of participation in the gyms sustainable infrastructure.
Initially these sustainable-minded gyms may have resembled a stripped-down, practical and functional alternative to the energy guzzling, machine-heavy commercial gyms of yesteryear. However, with recent innovations in fitness technologies, going green has become stylish, scalable and commercially viable.
Keeping up with fitness trends can be expensive, confusing and risky when opening or maintaining a gym, but going green is a trend that won’t easily go out of style. More importantly, it is a practical solution to threats your business model may be up against in terms of electricity consumption.
Electrical cardio equipment, when running in numbers, can rack up a considerable energy bill. In Africa for example, operating an electricity-hungry fitness facility does not only put strain on an already unreliable grid, but stands the chance of coming to a full halt when the lights suddenly go off.
In the past the above scenario may have been a serious threat for commercial fitness centers as well as serviced-driven operations such as hotels. With the more recent rise of eco-friendly commercial gym equipment, this threat could be a thing of the past.
SportsArt is one such eco-friendly commercial gym equipment manufacturer. This self-named “Green Fitness Company” have situated themselves at the forefront of sustainable gym equipment. They craft beautifully designed products that are made from durable materials and contain energy-saving and producing technology.
When it comes to commercial fitness, cardio equipment is essential. You want to provide enough treadmills, ellipticals, recumbent bikes and spinning cycles to ensure that your members don’t have to wait or look for alternative providers. While you may want to invest in something a little cheaper, the cost on electricity is not often factored into the value of your investment.
SportsArt’s ECO-POWR, ECO-Natural and SENZA™ technologies revolutionise commercial and residential cardio. ECO-PWR cardio pieces, like the Verso Cross Trainer, are non-motorized machines that implement micro inverters to harness kinetic energy and convert up to 74% of the captured energy into utility-grade electricity. Equipment in the ECO-Natural Line, such as the Verde Treadmill, require no electrical input whatsoever. Finally, treadmills, ellipticals and recumbent bikes in the Senza Line are fitted with motors that consume 32% less energy than competitors.
A sustainable lifestyle means more than just tightening the taps, going off plastic or taking to the streets on earth day. The evolution of technology has made it possible to engage with greener solutions for a better tomorrow across a broad spectrum of commercial and residential spaces.
The fitness space, both private and commercial, is one of these spaces. Consumers can demand and receive ethical and sustainable fitness consumables that support their ethical stance on environmental protection. For business operators in the fitness industry, now more than ever, going green can mean that they are building a healthy, ethical business that saves unnecessary costs and and puts the future first.
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