The Business of Fitness

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Elevating Performance, One Mindset at a Time

Elevating Performance, One Mindset at a Time

At Gym Concepts, we believe that the right tools can inspire greatness, and AlphaState Peak Performance Equipment does just that.

5 Benefits of a Multi-Functional Rig for your Gym

5 Benefits of a Multi-Functional Rig for your Gym

Whether you’re running a commercial gym or setting up a hotel, school or home workout space, here are the 5 key benefits of installing a multi-functional rig for your gym.

Build a Strong Back with the T-Bar Attachment

Build a Strong Back with the T-Bar Attachment

If you're aiming to build a strong, well-defined back, the T-Bar Attachment is an essential addition to your strength training arsenal. Find out why. 

5 key components of Pre-season Training

5 key components of Pre-season Training

The pre-season sets the foundation for peak performance before the start of a sports season or new fitness goal. Here’s why pre-season training matters and how you can maximise its benefits.

Shaping Your Glutes Part 2: 6 Best Booty Band Exercises for Women

Shaping Your Glutes Part 2: 6 Best Booty Band Exercises for Women

Shaping and toning your glutes doesn't always require heavy weights and complex equipment. Introducing the Booty Band - effective banded resistance to shape your glutes.

Shaping Your Glutes Part 1: Top 6 Weighted Exercises for Shapely Glutes

Shaping Your Glutes Part 1: Top 6 Weighted Exercises for Shapely Glutes

Strong, well-developed glutes are not only sexy, but also essential for overall health and wellness. Let's look at the 6 best compound resistance exercises to shape your booty for summer.